Throughout the 18th century, several "champagne houses" — or Champagne Maisons — were founded, and a new business dynamic grew in the region. These houses replaced small farm and monastery production in leading the evolutionary process of champagne, and by planting more vineyards or buying grapes from other producers or both, they mastered the specialization. To promote their product, the houses hired sales agents to take samples of their champagne wines to the Royal Courts of Europe, a crucial factor in generating the glamorous fashion of drinking champagne.

Despite production growth, improved quality, and increasing popularity, trade did not reach spectacular rates during the 19th century — which is why the game Dom Pierre is much more about winning prestige than earning money. In the game, you are responsible for one of the oldest Champagne Maisons, producing and selling wine all over Europe, not to mention the other side of the Atlantic. The local economy will be boosted, employment increased, and your brand will become universally recognized.